The educational product
I have been working with ELT businesses for a fair while now. My first task is usually to deal with[…]
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Category: My articles
Welcome Sales
After monitoring a number of school development projects I have realised that there is a word that intimidates the average[…]
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Promote English
Three years ago I started warning my clients and contacts in the field that we’re moving into a new era[…]
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Institutional Competition
At the end of the academic year insecurity begins to gather about the September to come. Each school owner is[…]
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The War of the Worlds – "School owners vs Publishers"
A few years ago, when I took my first publishing course back in Oxford, I came across possibly the biggest[…]
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